On-page SEO: Definition, Strategies, and How To

You can’t talk about anything SEO-related without touching on the importance of high-quality content. The load time of your website is an important ranking factor because no one wants to wait for an eternity to load a webpage. Chances are, if you find yourself in a situation like this, you hit the back button and go elsewhere. By just getting a few things right, you’ll be on your way to getting Google to send you traffic in a short amount of time. Some work upfront can pay off in organic traffic later down the line.

According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO.

Introduction to Search Engine Optimization (SEO)

Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets. If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.

• This is then shown in one overview, with the hope that this directly answers the specific question asked.
• This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.
• Their direct benefit is increased organic traffic, and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• SEO, also known as search engine optimization, improves your visibility in relevant search engine results pages (SERPs) on search engines like Google, Yahoo!

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses. For example, people who search « best PRODUCT TYPE » are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. When you find keywords you want to target, save them with the « + » button.

Best SEO Tools for Digital Marketers in 2025

For businesses that want to SEO Anomaly bring in expert help selectively, hiring freelancers can be a reasonable solution. Freelancers typically specialize in specific areas of SEO, such as content creation, link building, or technical SEO. Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project. Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations. These pages are generated from a template and populated with data from a database.