Corporate Video Production: Proven Strategies and Best Practices Made Simple

But how do you create a corporate video that not only reflects your brand but also achieves measurable results? Shifting gears back to content for your customers, testimonial videos offer your viewers first-hand accounts of what it’s like to use your products or services. Often, this takes the form of an interview, but a testimonial can also be a chance to tell a compelling story. Similar to an explainer video, internal communication content is intended to share information, only the target audience is your team. This might be explaining a policy or procedure, or creating a training video for new employees.

How to Write an AV Script in StudioBinder

Depending on your target audience, a video may or may not be the best way to communicate. Because if you don’t know why you’re doing a video, you probably lose track of your plans along the way. Because if not, then what’s the point of making the corporate video? This will be the initial cut of your corporate production video.

Getting Final Approval

Ahrefs has a company culture video on their “About Us” page which features their employees and how they work at Ahref’s HQ. If you’re still not convinced why you need to have a corporate video for your business, here are some facts that might just change your mind. So, let’s go over the things that you should know as early as now in making your corporate video. If you are, then maybe it’s best for you to sell your features first than promoting your brand. To break it down further, let’s explore the different elements and considerations that contribute to the overall cost of creating a corporate video below.

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Its intuitive drag-and-drop interface makes editing simple, even for beginners. Add transitions, overlay text, and use one-click AI features to streamline the process. Start by arranging clips in the order outlined in your storyboard or script.

Types of Corporate Videos

These videos can be produced either by a professional video agency or an in-house videographer. By using Storykit, BKS Bank was able to significantly streamline its video production process. Previously, they found external video production costly and time-consuming.

How to Easily Create Training Videos (With Examples)

• You’re a professional — that means you need the best tools to manage the video production process.
• They put customer needs and success stories front and center, using the power of storytelling to make everything more interesting.
• Communicating your values, your history, and the nitty-gritty of your products and services is a delicate art, and good filmmaking craft is a way to do your brand justice.
• Proficient camera operators may charge anywhere from $50 to $250 per hour.
• Their strong project management keeps timelines on track, and their collaborative approach ensures that every video reflects the brand’s messaging.
• For example, you might decide that a certain testimonial in a brand video needs to be placed earlier to engage the audience sooner.
• Corporate film content is any kind of video outside the realm of traditional advertising.
• Scripting and storyboarding are also an important part of this phase.

Knowing when you need to have the script breakdown and a preliminary budget should be the first tasks on the calendar. After you’ve been given the greenlight, it’s time to create a production calendar. If you’re reading this you have gotten the go-ahead for your film or video project, or at least it’s coming soon. Give yourself the last pat on the back you’re going to receive for a while and roll up your sleeves.

Why You Should Care About Video Production for Your Business

These videos target more specific audiences with regard to a particular product, service, or event. While corporate promotional videos are perfect for achieving brand familiarity through online advertising channels, they’re also great for OTT and traditional television broadcasting. Start with a solid plan—set your goals, write a script, and gather resources.

• If, for example, the goal was to attract new leads, the storyline shouldn’t be focused on your brand or its mission and purpose.
• While the homepage feels a bit busy, the bold branding and strong color scheme make Lemonlight’s site feel lively and full of personality.
• Investing in experienced producers, directors and crew members is one of the easiest ways to shortcut your way to professional-looking results.
• Your video case study should be persuasive enough to make your customers act as soon as possible.
• While making any type of video content is a nuanced process, creating a corporate video generally involves four steps.
• Professional corporate videos cannot contain the logos of other companies, any copyrighted content, or unreleased talent.
• A video testimonial is a video where a customer talks about their experience of using a product or service genuinely and authentically.
• Viral videos have launched companies, and top commercials have dramatically boosted sales.

Animated Corporate Video

Your budget is greatly affected by production time, unexpected expenses, customer engagement, potential benefits, and the overall goals of your corporate video. Make sure you have a budget to make a quality video and it’s always best to have some buffer. An event video records special events like conferences, exhibitions, and even live performances.

What is a corporate video producer?

​Epoch Films is a global video production company with offices in New York, Los Angeles, and London. They support directors and foster new talent to make the arts central to their communications. But the road to high-quality results will take some time and practice. Yet that journey enables you to build a skilled team who can take advantage of cheap equipment and AI-supported creative tools to make simple videos in-house.

Best Corporate Video Examples & X Use Cases

Another option is to collaborate with an external video production team or studio. All the brand videos discussed here can be incorporated into your marketing strategy for better results. This type of video usually supports employees’  corporate training.

• Regularly report on your video metrics and analyze the results to identify trends, successes, and areas for improvement.
• We’ll also share strategies to side-step the common pitfalls that disrupt large-scale projects or derail remote teams collaborating across locations.
• Harbor’s website is sleek and modern, using dark tones, large typography, and a minimalistic design to create a high-end, cinematic feel.
• Learn the top 10 essential tips for beginners to create professional-looking videos.
• Video will only become more important for brands looking to stand out and make an impact.
• The video begins with an interested user trying to get their partner on board.

When it comes to  amazing videos, all you need is VEED

These videos aim to attract potential employees and also to humanize the brand for consumers. Product demo videos showcase your product in action, highlighting its features and benefits. These videos are usually concise, aiming to capture and hold the viewer’s attention. Companies often place product demos on their websites, within email campaigns, or as part of a sales presentation. These videos serve as virtual sales pitches that viewers can watch at their convenience.

Get Started

Of course, to finish your corporate video production well, you’ll need to properly export the video files with the correct settings for your final delivery. The production day usually ends with a small celebration, while the video, photos, and audio is backed up and sent to the editing team to start the post-production process. A more modern and efficient option is using an AI video creation platform like Storykit.

What types of corporate videos are there?

They highlight who you are, what you do, and what makes your brand unique. This testimonial video mixes reality and virtual space by placing graphically designed elements against real-life environments. Asana’s features appear as pop-ups throughout the video, set against real-life Corporate video production backdrops. The script shares the customer’s challenges and how Asana addresses them, building context and relatability. The clever rewind-and-explain format, complete with humorous narration and relatable scenarios, keeps viewers hooked while teaching key cybersecurity lessons.

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• The transfer of huge files (over 500 GB) for editing takes time, approximately 1-3 hours on average.
• During the production scheduling process, it is also important to make sure that every event has been designated a due date.
• The top video production companies bring creativity to your videos to hook the audience and leave a lasting impact.
• Everyone in the transactional neighborhood, from customers to business owners, has changed how they operate to accommodate this new kid.
• Colormatics takes a strategic, results-driven approach to video production, combining advertising expertise with cinematic storytelling.
• By the end of this article, you’ll be an expert in the video production process.

This way, they can feel connected to your goals and your values as a company. Some of their duties are filming events, capturing company footage, creating marketing video content, setting up equipment, and interviewing key persons. A corporate videographer is a professional who focuses on video production for businesses.

This step can make or break your video, so it’s worth investing in a skilled editor—or learning some basics if you’re on a tight budget. Once your script is complete, creating a storyboard helps you bring it to life visually. A storyboard is a visual outline of your video, breaking it down scene by scene. For each scene, include details like camera angles, transitions, and any specific elements (e.g., graphics or animations) you plan to use.

The Corporate Video Production Process

Think of it as your production roadmap—it ensures everyone involved knows what’s happening and when, saving you time and last-minute hassle. The script should detail not only what will be said but also how it will be conveyed, helping to align the tone, visuals, and message. This corporate training video nails it with its fun, engaging storytelling. It follows Rob, a relatable office worker, as he falls for a hilarious « miracle hair growth cream » phishing scam that spirals into a company-wide data breach. While businesses often use narration to communicate these ideas, some chose to forego dialogue altogether in favor of visual storytelling. For example, Apple used this format in its 2014 corporate video.

These professionals are responsible for writing scripts, filming events, capturing company footage. Professional corporate videos cannot contain the logos of other companies, any copyrighted content, or unreleased talent. Make sure to watch for images in the background such as clothing with logos and branded signs. There will never be enough time to do this, so it’s always vital to do it right away. Plan your call sheets, scripts and shot lists, storyboards, charged batteries, familiarity with equipment, skill, experience, and training ahead of time to get a smooth production day.

It allowed clients to choose a price point they were comfortable with, breaking down the barriers that had kept high-quality video out of reach for so many. Over time, this approach evolved into robust content packages that worked for brands of all sizes. As video content became more important across all industries, brands rushed to figure out how to get more.

Event videos are aesthetically appealing, very effective for branding, time-saving, and replicable. They can be dull if not done right and it’s challenging to strike the right balance between giving enough information and not overwhelming the audience. It’s important to plan carefully to make sure it serves its purpose. If you want to incorporate your own footage, the AI ensures it seamlessly blends for a professional finish, much like the videos shown earlier. The AI will condense the text into different scripts depending on what you want and create complete videos with stock assets or assets from your personal libraries that you can set up. ‍Showcase your company culture, work environment, and employee experiences to attract potential candidates and enhance recruitment efforts.